Horlicks NutriQuest

This case study shows how Horlicks, a health food brand, developed a game app to drive kids' pestering power and increase sales.

Horlicks NutriQuest

Alina Najam Khan, Amna Khatib, Ali Haider and Sara Durrani

Campaign Details

Agency: MindshareCountry: OtherIndustry: Functional foods, supplementsChannels: Games competitions, Internet - display, Mobile appsBudget: Up to 500k

Executive Summary

Moms know Horlicks for its nutrition. But that's not enough. We wanted kids to love us so they'll be begging moms to buy us. We wanted to create an immersive world for kids to know us and love us through a game, which had Horlicks and its benefits at the centre.

Horlicks was facing the relevancy challenge. Moms were...

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