Hindustan Times: Classrooms of Hope

Hindustan Times, the Indian newspaper, continued its mission to educate under-privileged children by focussing on building well-rounded personalities.

Campaign details

Brand: Hindustan TimesBrand owner: Hindustan TimesLead agency: MullenLowe Lintas GroupCountry: IndiaIndustries: NewspapersMedia channels: Events & experiential, Social media

Executive summary

Holistic education goes beyond only academic literacy. It represents a kindling of the mind and spirit. This entails an all-round exposure to the development of interests and hobbies, the nurturing of morals and interpersonal skills, and the building of social confidence. These aspects are critical to the growth of an individual. Most children acquire this through family influence or peer groups, but children from under-privileged backgrounds are...

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