Hike Messenger: Hike up your life – upgrading the youth of India
Royton Varkey and Dipika Saggi
Campaign details
Brand Owner: Hike Messenger Lead agency: Taproot IndiaBrand: Hike Messenger Country: IndiaIndustry: Websites, online services, appsMedia: Cinema; Online video; Public relations; Radio; Social media; Sponsorship – event, property; TelevisionBudget: Up to 500k
Market background and cultural context
The instant messaging space is a cluttered world, strewn with social and technological challenges. As a category, it has continuously evolving needs and courts new players on a regular basis.
The...