Campaign details
Brand: Greenpeace PhilippinesBrand owner: Greenpeace PhilippinesLead agency: Dentsu Jayme SyfuContributing agencies: Dentsu X, iProspectCountry: PhilippinesIndustries: Charities & voluntary organisationsMedia channels: Livestreaming, Other & ambient media, Social media, Word of mouth, advocacyBudget: No budget
Executive summary
With the Philippines as chair of the 2017 ASEAN Summit on Coastal and Marine Development, Greenpeace Philippines took the opportunity to call upon ASEAN (Association of Southeast Asian Nations) environmental leaders to take concrete measures against plastic pollution. The Dead Whale campaign was created to disrupt and create...