Greenpeace Philippines: Dead Whale

Environmental organisation Greenpeace used art and social media to call on Asian leaders attending the ASEAN Summit in the Philippines to tackle plastic pollution in the oceans.

Campaign details

Brand: Greenpeace PhilippinesBrand owner: Greenpeace PhilippinesLead agency: Dentsu Jayme SyfuContributing agencies: Dentsu X, iProspectCountry: PhilippinesIndustries: Charities & voluntary organisationsMedia channels: Livestreaming, Other & ambient media, Social media, Word of mouth, advocacyBudget: No budget

Executive summary

With the Philippines as chair of the 2017 ASEAN Summit on Coastal and Marine Development, Greenpeace Philippines took the opportunity to call upon ASEAN (Association of Southeast Asian Nations) environmental leaders to take concrete measures against plastic pollution. The Dead Whale campaign was created to disrupt and create...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands