Campaign details
Brand: GoogleBrand owner: GoogleLead agency: OMD TaiwanCountry: TaiwanIndustries: Information technologyMedia channels: Websites & micrositesBudget: Up to 500k
Executive summary
Lanterns have been recognised as the most beautiful way in the world to send wishes to the gods, and over 500,000 lanterns are sent every year. But this beautiful tradition comes at a serious cost, including fires and lost lives.
Google, as a leading brand, wants to strengthen brand affinity through its technology capabilities. In the "Better Wishes" campaign, the tradition was brought to life in...