Google India: GOSF - #72HoursOfCrazy
Campaign details
Brand owner: Google India Pvt. Ltd.Lead agency: Ogilvy & Mather, IndiaBrand: Google India Pvt. Ltd.Country: IndiaIndustry Online retail, Websites, online services, appsMedia: Internet - general, Online video, Public relations, Social mediaBudget: Up to 500k
Executive summary
For most of us, Google is synonymous with the internet.
As an internet pioneer, Google had to lead the charge to digitise India and drive the evolution of India's internet economy. The challenge therefore was to increase the velocity of online commerce in India...