Google: Getting India aboard the Internet Express

Google, the digital giant, broadened internet access in India with a free WiFi scheme.

Campaign details

Brand: RailwireBrand owner: Google IndiaLead agency: MullenLowe Lintas GroupCountry: IndiaIndustries: Websites, online services, appsMedia channels: Mobile & apps, Online display. Outdoor, out-of-home, Social mediaBudget: 1 - 3 million

Executive summary

While the mission of digitising India aimed to bring inclusion, the internet itself has created a divide. The skew of quality internet access in India is still towards the 'digital have's while the 'have-not's struggle to find access. As a torchbearer of open internet, Google aims to bridge this digital divide. Envisioning RailWire, Google partnered with...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands