Flipkart.com: Wish Chain

This case study describes how Flipkart, India's leading e-commerce platform, created an integrated eco-system to engage people emotionally with the brand.

Flipkart.com: Wish Chain

Campaign details

Brand owner: Flipkart Lead agency: MullenLowe Lintas GroupBrand:Flipkart.comCountry: IndiaIndustry Online retailMedia: Cinema, Email marketing, Internet - display, Mobile & apps, Public relations, Social media, Sponsorship - event, property, Television, Word of mouth, advocacyBudget: 1 - 3 million

Executive summary

In a fiercely competitive online shopping category in India all the players are caught in the sea of sameness, standing for nothing and falling for everything. The difference between brands is practically non-existent. "Selling by yelling" became the category norm and each...

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