Dainik Jagran: Creating a newspaper for the future by the future

This case study shows how Dainik Jagran, India's largest read newspaper, increased brand awareness using a campaign that gave young readers the chance to become editors of their own newspaper.

Dainik Jagran: Creating a Newspaper for the Future by the Future

McCann Erickson team

Campaign Details

Brand owner: Jagran Prakashan LtdAgency: McCann EricssonBrand: Dainik JagranCountry: IndiaIndustry: NewspapersChannels: Content marketing, Direct marketing, Events; experiential, Internet - general, NewspapersBudget: Up to 500k

Executive Summary

The new generation born in the midst of digital proliferation, consumes news differently. They seek news rather than wait for it every morning. The challenge for Dainik Jagran was to secure its future readers. Our goal was to start building future business today and find...

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