Dainik Jagran: Creating a newspaper for the future by the future
Basant Rathore and Bhakti Malik
Campaign details
Brand owner: Jagran PrakashanLead agency: McCann EricksonBrand: Dainik JagranCountry: IndiaIndustry NewspapersChannels used: Content marketing , Direct marketing, Events and experiential, Internet - general, Newspapers, Social media , Word of mouth, advocacyMedia budget: Up to 500k
Executive summary
This case study describes how the challenge facing India's leading newspaper, Dainik Jagran, was in how it could secure future readers, given that today's digital generation now consumes its news...