Dainik Jagran: Can a newspaper preserve a nation?
Basant Rathore and Bhakti Malik
Campaign details
Brand owner: Jagran PrakashanLead agency: McCann EricksonBrand: Dainik JagranCountry: IndiaIndustry NewspapersChannels used: Content marketing , Direct marketing, Events and experiential, Internet - general, Newspapers, Radio, Word of mouth, advocacyMedia budget: Up to 500k
Executive summary
This case study describes how, in an increasingly digital age, newspapers in India were seeing a gruesome shift in the axis of journalism – a shift from 'shaping views' to 'delivering news', thereby diminishing the role of...