Coca-Cola: Heritage Restaurants
Campaign details
Brand owner: Coca-Cola Korea, Co., Ltd. Lead agency: McCann KoreaBrand: Coca-Cola Country: South KoreaIndustry Carbonated soft drinksMedia: Events & experiential, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Sales promotion, Social mediaBudget: Up to 500k
Executive summary
The year 2015 was the 100th anniversary of Coca-Cola's contour bottle. Contour bottle sales in restaurants were declining in Korea around the years, thus, the bond between Coca-Cola and its customers was necessary to be reminded of in order to increase the sales of contour...