Closeup: #Makeyourmove
Campaign details
Brand owner: UnileverLead agency: PHD Singapore, Mullen Lowe SingaporeBrand: CloseupCountry: SingaporeIndustry Oral healthMedia: Content marketing, Events & experiential, Internet - display, Internet - general, Internet - microsites, Internet - search, Online video, Public relations, Social media, Word of mouth, advocacyBudget: 500k - 1 million
Executive summary
Faced with an increasingly competitive oral care category, in which it's core equity was under attack, Closeup – Unilever's freshnesss and confidence toothpaste brand, that believes in the power of getting physically close – decided to disrupt...