Clean & Clear: Two insights, one break-up

Clean & Clear, the skincare brand, relaunched a facewash targeting teen girls in India with a series of videos and posts published on YouTube and Facebook.

Campaign details

Brand: Clean & ClearBrand owner: Johnson & Johnson Pvt. Ltd.Lead agency: DDB Mudra GroupCountry: IndiaIndustries: Skin care, sun protectionMedia channels: Content marketing, Games & competitions, Online display, Online video, Packaging & design, Social media, Video on demand, Websites & micrositesBudget: Up to 500k

Executive summary

Clean & Clear, India's only teen skincare brand, launched its Pimple Clearing Facewash in 2015 to build on its superior pimple resolution credentials. The facewash had neem and lemon that worked on pimples from the first use. But the variant did...

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