Clean & Clear: Morning energy face wash - an alarm clock for your skin

This case study describes how Clean & Clear, a leading teen skincare brand globally, launched its fruit facewash to Indian teenage girls with the promise of giving them the energy to get up and start the day.

Clean & Clear: Morning energy face wash - an alarm clock for your skin

Sonal Jhuj and Deboleena Chatterjee

Campaign details

Brand owner: Johnson & JohnsonLead agency: DDB Mudra MumbaiBrand: Clean & ClearCountry: IndiaIndustry Bath toiletries, soapsChannels used: Newspapers, Other and ambient media, Outdoor, out-of-home, Radio, Social media, TelevisionMedia budget: 5 - 10 million

Executive summary

This case study describes how Clean & Clear rebranded its fruit facewash in terms of giving Indian teenage girls the energy to get up and start the day.

Clean & Clear,...

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