Campaign details
Brand: BukalapakBrand owner: PT. Bukalapak.comLead agency: Ogilvy PR JakartaContributing agencies: J. Walter Thompson JakartaCountry: IndonesiaIndustries: Online retailMedia channels: Events & experiential, Online video, Public relations, Search marketingBudget: 3 - 5 million
Executive summary
Bukalapak is an Indonesian home-grown Amazon-style e-commerce site, founded by a young local entrepreneur who went bankrupt with his first business – a noodle cart. He went on to establish and grow one of the largest online marketplaces in the country. And that soon invited aggressive copycat competitors stealing sellers and...