Bukalapak: Creative Economy Heroes

Bukalapak, an Indonesian e-commerce website, fought against a decline in market share by focussing on small businesses.

Campaign details

Brand: BukalapakBrand owner: PT. Bukalapak.comLead agency: Ogilvy PR JakartaContributing agencies: J. Walter Thompson JakartaCountry: IndonesiaIndustries: Online retailMedia channels: Events & experiential, Online video, Public relations, Search marketingBudget: 3 - 5 million

Executive summary

Bukalapak is an Indonesian home-grown Amazon-style e-commerce site, founded by a young local entrepreneur who went bankrupt with his first business – a noodle cart. He went on to establish and grow one of the largest online marketplaces in the country. And that soon invited aggressive copycat competitors stealing sellers and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands