Brand's Essence of Chicken: Blur or not - Brand's alertness experiment
Rachelyn Gordon
Campaign details
Brand owner: Cerebos Pacific LimitedBrand: Brand's Essence of ChickenAgency: Y&R SingaporeCountry: SingaporeChannels used: Branded content, Magazines - consumer, Newspapers, Outdoor, out-of-home, Packaging and design, Point-of-purchase, in-store media, Print - general, unspecified, Sales promotion, Social media, TelevisionMedia budget: 500k - 1 million
Executive summary
With a strong heritage of over 175 years, Brand's Essence of Chicken had been perceived as a traditional brand for older consumers. While its benefits have been passed down via word...