Bournvita Swimmer

This case study demonstrates how sticking to an emotional insight-based approach and being relevant through emerging parenting truths helped Bournvita, a leading powdered milk beverages brand in north-west India, restore and gain market share.

Bournvita Swimmer

Campaign details

Brand owner: Mondelez India Foods Ltd. Lead agency: Ogilvy & Mather, IndiaBrand: BournvitaCountry: IndiaIndustry Functional foods, supplementsMedia: TelevisionBudget: Over 20 million

Executive summary

For the first time in the last few years Bournvita, a leading Milk Powdered Beverages (MPB) brand in the north-west India was losing market share while the MPB category overall and the competition were growing. The biggest competitor, Horlicks had intensified its effort in the north-west region, which was Bournvita's domain. Along with share loss, Bournvita also started to lose...

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