Winners and losers of the next UK media downturn
Laura JamesWARC Online
WARC Online’s Media Editor warns that print, direct mail and television are exposed in the current climate and the health of retail and financial advertisers will prove key to many media owners.
These are nerve-jangling times for UK media companies. In the last six weeks alone, ITV and Trinity Mirror have warned of sudden drops in revenues, and the IPA Bellwether report has recorded the fastest decline in UK marketing budgets since the 9/11 attacks.
Consumer confidence is at its worst...