Why the internet of things will help brands create "living services"
Mark CurtisFjord
We're currently experiencing a paradigm shift in digital services that is set to radically change how we live our lives, more than any digital wave that preceded it.
The digitisation of everything, once characterised as the Internet of Things, has moved into a more dynamic phase, where a new type of smart digital service is emerging – one that is capable of wrapping around the consumer and responding to them in real time, according to their individual needs and changing environment.
This new mode of operation...