Why shoppable content is irresistible and impactful in the new normal

Shoppable content provides a frictionless ‘browsing-to-buying’ window for brands.

In 2002-2003, widespread self-quarantining in several parts of the world during the SARS outbreak gave rise to an entirely new kind of shopping behaviour. With people reluctant to step out, major retailers went online, where shoppers followed. This fuelled a habit that we take for granted today – online shopping.

With the current pandemic accelerating digital adoption, once again, consumer behaviour and buying patterns have dramatically evolved. And just like before, this crisis has thrown up new opportunities for brands.

We’ve witnessed the change first-hand with the huge surge in online activity in Southeast Asia. Consumers young and old, have...

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Insights Team
Bray Leino

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