2018’s BrandZ Top 100 Most Valuable Global Brands, published by WPP and Kantar rose 21% in value to $4.4 trillion, adding $748 billion, the largest one-year value increase in the 13 years of publishing the global report. Leading brands continued to raise the bar on expectations for customer experience at every touch point – both online and offline – by seeking strategic, long-term partnerships.
Is your brand leading or languishing?
A brand that is strongly positioned in physical brick and mortar stores or across multiple digital platforms is best placed to survive and thrive. Whether it’s...