What we know about digital, mobile and social media

This article provides marketers with information and guidance on digital, mobile and social media.

Key topics in this paper include:

  • How digital marketing is mainstream marketing, including success strategies from leading brands.

  • Real-time digital plays, including how strategies are maturing beyond simple “newsjacking”..

  • Keeping up with mobile consumers, including the seven ways that mobile handsets are used.

  • The social mindset, including why content should be both "share-worthy" and "share-ready".

Digital, social, and mobile media mature every day. They no longer are the future of marketing. They are the present. But whatever shape they take tomorrow, it is certain that consumers' adoption of – and reliance on – digital media technologies...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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