What does ‘Leave’ mean for advertising?

Once the United Kingdom leaves the European Union, it can no longer take several rights for granted: key among these is the free flow of data to UK businesses.

It has become quite difficult to remember a time before the European Union was the dominant story in the United Kingdom, a time when there were other political and social issues worth discussing. Now, Brexit is our one-stop shop for division and spitting fury. At the same time, so long ago (a whole two years!) was the vote, so complex the problem at hand, and so far from a solution as we seem to be, the country is stuck between fervent partisanship and general apathy. The problem is that the thing itself, in whatever Frankenstein form it might present itself,...

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