What Super Bowl LV taught us about advertising effectiveness

Examines the ads from Super Bowl LV through the lens of effectiveness, based on System1’s annual real-time polling of American consumers during the game.

Every year, System1 rates the ads from the Super Bowl LV against the most important metric of all – effectiveness. Below is an examination of how the data mapped out this year, based on real-time polling of [number] consumers.

Super Bowl LV had a noticeably different feel to previous iterations. Whilst it featured a traditionally dazzling half-time show, and an equally traditional winning performance from Tom Brady – the Big Game was this time brought to us by some new faces.

Huge brands like Coca Cola, Budweiser, and Hyundai – all traditional sponsors of the Super Bowl – chose...

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