Welcome to the Sh*t Show: How brands can win the most unpredictable Q4 ever

Cat Eagan

This paper examines consumer sentiment and ways brands can and should help consumers feel 10% better during these uncertain times to win favor and long-term loyalty.

The one thing we know is that we know nothing

The fourth quarter (Q4) is always a frenzied rush to the end of the year. It is a huge moment for many industries, with significantly more marketing money invested in Q4 than any other quarter. It is also a highly programmed and predictable quarter – with so much going on, it has to be. However, with a pandemic in our midst and a controversial national election constantly on our minds, 2020 has proven to be exceptional in every way.

Morebusinesses are looking at Q4 as a make-or-break moment....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands