Warc Trends: Asia Toolkit 2012 - How the world’s leading brands are rising to the Asian challenge

Warc's 2012 Asia Toolkit is a guide to the key challenges facing Asian brands, based on analysis of key papers and case studies by Warc's editors.
  • It features eight chapters: Asia's new middle-classes; rethinking 'glocal' brand management; using cultural insight; orchestrating media; using social media; employing brand journalism; sponsorship that works; and Asia's adspend trends.
  • Each chapter includes a summary of the key insights, further detail and links to additional reading, case studies and data to support the argument, and future implications....

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