00:58 – Are the worlds of marketing and digital commerce coming together? 03:51 – What do ‘upper funnel’ ad opportunities look like on Amazon? 07:45 – What metrics are advertisers trying to drive? 10:08 – What is the Amazon Marketing Cloud? 13:29 – How are platforms like Walmart and Instacart evolving in 2022? 15:45 – How will the rise of social commerce affect this? 18:35 – How are brands responding to these changes internally?20:34 – What...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
