WARC Talks: Recalibrating life – the post-lockdown consumer

Chase Buckle, Peter White and Zena Arnold

Part one in a series of 5 WARC Podcasts that cover the key themes identified in the 2022 Marketer's Toolkit, starting with Recalibrating Life: The post-lockdown consumer.

Where to listen

Timestamps

01:12 – GWI’s view on whether lockdowns changed the behaviours of consumers. 04:06 – OMD’s take on changing consumer behaviour. 08:25 – Changed customer behaviour at Kimberley-Clark. 09:47 – What do you think the impact of Omicron will be on consumers? 12:40 – GWI on the consumer mindset around cocooning versus spending time out of home? 15:48 – OMD’s take on consumer motivation to spend time in/out of home.18:36 – How do marketer’s address this mindset, particularly...

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