Customer journeys in an omnichannel world
This article is part of a series of articles from the WARC Guide to customer journeys in an omnichannel world. Read more
We are moving swiftly towards a data revolution, to a reality where data will not only help us understand the world but will determine many of our most basic interactions and experiences. On the flip side, restrictive privacy laws, the adoption of privacy tools, the reduction of third-party cookie data, and a focus on data sustainability mean that the way data is gathered and used will not remain the same. So,...