Trend watch: Indonesia is “the land of hope” in 2018

Anish Daryani

Indonesia’s marketing community has many reasons to feel hopeful in 2018, including the rise of mobile, fin-tech, content and artificial intelligence (AI).

In 2017, Indonesia showed signs of resurgence. With a major trend reversal from the previous five years, the country managed to grow at a GDP per capita of 5.05%, a tad higher than 5.02% the preceding year (Bank of Indonesia data), but slightly short of the estimated growth of 5.1%. However, there's hope – the year ended with the lowest inflation since December 2016 at 3.25%, one of the lowest among emerging economies. Public Debt was also the lowest among emerging markets, at sub-30% (of GDP) levels. By far, Indonesia enters 2018 with the strongest fundamentals in the region. This,...

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