TikTok: Ten lessons for brands creating Hashtag Challenges

Research from TikTok and Kantar on how to create effective branded Hashtag Challenges.

While certainty over TikTok’s future as a global corporate entity has been in short supply throughout 2020, brands are increasingly confident that the mobile video app represents a desirable deliverer of marketing messages to its hundreds of millions of users.

To more clearly articulate this impact, the media owner partnered with Kantar for a report entitled The Power of TikTok.

“We knew that we had something powerful here, we knew that brands are looking for an opportunity to utilise the platform, and we wanted to find out more about that,” commented Sherri Chambers, global...

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