As India's mobile and digital explosion continues unabated, marketers are now turning to online campaigns to engage new audiences and align their brands with causes including safe sex and women's empowerment.
Three senior agency figures in India were interviewed about the role of content marketing in targeting today's consumer in India – particularly in rural areas - and their views on what would be key for marketers to find success in the discipline as it matures.
Understanding of local content consumption is key
Content targeted at rural and semi-urban India needs to address the language challenge, as different states and...