Three essential tips for APAC marketers in 2018

Low Lai Chow

Adapting to Facebook‘s changes, getting the balance right on ‘push’ and ‘pull’ marketing, and effective influencer marketing will be three key areas of focus of many APAC marketers in 2018.

Diversity marks the state of digital in Asia-Pacific, and it is this reality that makes market localization an imperative for marketers in the year ahead.

“It’s going to need more effort, and more investments as well. Nonetheless, the investments will be justified,” said Simon Kemp, founder of Kepios, at Hootsuite’s recent Digital in 2018: Data, Trends & Opportunities webinar recently.

“You will see better return on that investment if you were to plan on a country-by-country basis,” he said.

This was the major takeaway from the 2018 Global Digital report for We Are Social, which Kemp compiles annually and has...

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