Think impact not views: mobile-first advertising that moves the needle
It's time for all marketers in Asia Pacific to make the leap from being mobile-last to mobile-first. Consumers in the region spend more time on mobile than on TV, but it's only very recently that we've begun to see leading-edge marketers make the leap in the quality of their mobile creative. What can we learn from their experience?
Mobile advertising: an opportunity as well as a challenge
Millward Brown's most recent Ad Reaction study shows that people across Asia-Pacific now spend almost twice the...