The Top 50 US brands for customer loyalty

This article discusses the findings of Brand Keys' 2008 Customer Loyalty Engagement Index Rankings 2008.

The Top 50 US brands for customer loyalty

Stephen Whiteside

Google, Apple, Samsung and Estée Lauder are among the brands enjoying the highest levels of loyalty among US consumers, and which can thus expect strong levels of future sales and profitability, according to research carried out by brand and consumer behaviour research specialists Brand Keys.

The company’s 2008 Customer Loyalty Engagement Index Rankingsreport that these brands - along with others including Amazon, Mary Kay and Maybelline - are best able to combine a mixture of emotional and rational...

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