The psychology of shopping and the behaviours shaping modern consumerism

Shopping is an important part of the national consciousness, but retailers and brand marketers need to think about how they are meeting changing consumer demands and expectations.

Shopping is part of the national consciousness. It’s an activity we all undertake, whether recreationally or out of necessity, and is constantly evolving. For retailers and brand marketers, this poses an ongoing challenge of meeting changing consumer demands and expectations.

Retail’s golden quarter, the three-month build up to Christmas is now behind us, and companies are announcing how they fared during the industry’s most important period. Retailers have started to entice shoppers from as early as October with pre-sales discounts, weekend deals and early-bird offers. With deals now continuing right through to the new year, Black Friday has given rise...

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