Conversations about online privacy have been growing in recent years, with consumers demanding an increase in transparency. As a result, we have seen increases in legislation controls (GDPR, CCPA) and technical limitations (Apply IPT, Firefox ETOP). These actions are designed to help control the use of data online and have had a huge impact on how advertisers are able to store people’s data.
While these legislations have helped deliver solutions, the question for many remains, is it enough? And should we be helping online users be more anonymous?
Consequently, this has led to a lot of focus being placed...