The Programmatic Primer: A marketer's guide to the online advertising ecosystem

The Programmatic Primer is designed to enable advertisers to take advantage of the opportunities offered by programmatic advertising.
  • Advertisers who have been smart using programmatic technology have harvested huge returns, but to the outsider the online advertising ecosystem can be confusing.
  • The best way for advertisers to be sure that all available tools are being used creatively is to understand the processes involved.
  • The Programmatic Primer explains the roles of the different players in the online advertising ecosystem, including publishers, ad networks, supply-side platforms and social media buying tools.
  • The guide also features expert commentary from some of the industry's leading thinkers as well as use cases from companies like Kellogg and Telstra, who are...

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