The coronavirus crisis is having as dramatic an impact on our media consumption as it is on every other aspect of our lives. it has also acted as a catalyst to speed up the development of emerging trends in our viewing habits.
In this ‘new normal’ we are spending far more of our lives digitally and with online video, a medium that has gained a huge amount of traction. People have more time on their hands and are embracing its immediacy and ability to provide vital connection during a time of social distancing. Many brands will be adjusting their thinking...