The invisible enabler: Unlocking the creative potential of technology

This report, in partnership with the market-leading customer engagement platform, Braze, examines how creativity and technology drive standout customer engagement, looking at five themes and case studies drawn from the WARC Rankings.
  • Brands should audit available tech and data to establish what’s available and crucially, if it’s being used to its best capabilities.
  • Marketers should prioritise creative investment in the part of the omnichannel journey that will yield the best return and tap into customers’ energies and passions to provide a truly memorable experience.
  • It is advisable to put in place a first-party data collection strategy and ensure data is being collected to facilitate a meaningful, personalised connection with customers....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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