Customer journeys in an omnichannel world
This article is part of a series of articles from the WARC Guide to customer journeys in an omnichannel world. Read more
The first iteration
February 2021 saw the launch of a new model – the Hankins Hexagon – that aims to weld the old concept of a purchase “funnel”, with a more realistic representation of the “path to purchase”.
Since its launch it has garnered international interest and feedback, which has led to a number of developments in its evolution, not least a suite of visualisations created by esteemed effectiveness guru and...