The future of risk mitigation and the rise of COVID countercultures

Quantum Consumer Solutions outlines the three levels of risk mitigation that have emerged since the onset of COVID-19.

Modern societies were built on the successful management of risk at an everyday level on the principle that if individuals trust each other, it will pose minimal, if any harm to themselves and that public institutions exist to create safe public spaces.

When encountered with threats such as crossing a street with heavy traffic, paragliding during a holiday or deciding to change city for a new job, risk mitigation tends to rely on information, personal precedent and social norms which impart a sense of control and choice over the situation.

These are calculated actions taken in the hope of unlocking...

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