The future of packaging 2025

Sustainability, e-commerce, technology and sociocultural shifts in health and hygiene will shape the transformation of food and drink packaging in the next five years.
  • A push for creating more with less will give rise to more creative designs.
  • Shape will adapt for the digital world and technology will drive the sustainable agenda.
  • Naturally-derived materials will play a key role in the packaging industry's drive for sustainability, while tech solutions are elevating pack marketing, improving labelling, automation, prototyping, prolonging the shelf life of goods, and protecting the environment.
  • A range of creative solutions is set to make packs more responsible, carbon neutral and delightful....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands