This article is part of a Spotlight series on the opportunities and challenges facing India-born brands. Read more
On 12 May, in a nationwide address to a country that was reeling under the economic impact of a lockdown that kept getting extended, the Indian Prime Minister, Narendra Modi, issued a clarion call: "Vocal for Local."
While there seems to be a lot of confusion regarding what he specifically meant - vocal for just products made in India, or vocal for companies set up anywhere in the world, but now manufacturing in India, suddenly there seems to be a resurgence...