I’m almost ashamed to say the one and only time I’ve used SWOT analysis was around 20 years ago, so I’m scarcely equipped to write a whole article on the subject. Until I started researching this piece, I could fit the sum of my knowledge about SWOT analysis on the back of a postage stamp, or maybe even half a postage stamp.
Having devoted a significant amount of time and attention to reading about the history of SWOT analysis, its applications, its supporters and its detractors, I am no closer to understanding its value as a strategic tool, or to...