Why it matters
COVID-19 disrupted the rise of beauty brands, but, amid easing restrictions, post-pandemic opportunities exist for Asian beauty brands to continue growing in Europe again. With their strengths in innovation, Asian beauty brands are well-placed to re-frame the role beauty products play and deliver products and services to consumers’ new needs and habits.
Takeaways
- The strength of Asian beauty brands lies in being a key source of global beauty product innovations and trends.
- Asian beauty brands can be successful in Europe if they can replicate their innovative digital shopping experiences.
- Asian brands can package beauty with culture, music...