Sustainable now: How brands can harness the power of consumer intent

Tara Watkins and Carla Madden

Research by the7stars and Global into UK consumer views on brands and sustainability.

Climate change is described as “the defining issue of our time” by the United Nations, with an impact that is global in scope and unprecedented in scale. Whilst social, political, and national events typically see the agenda of sustainability fall, the coronavirus pandemic has had the opposite effect, with 44% of Brits now saying that COVID-19 has made them more concerned about issues of sustainability.

The restrictions on movement and the shift to home working has brought the sustainability issue closer to home, highlighting the need to reduce the impact of traffic pollution and household waste on local environments for...

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