Speed Read: Tactical SEO

Kim McLellan

Examines Tactical SEO: The Theory and Practice of Search Marketing by Lee Wilson.

Including real-world case studies and examples, Tactical SEO: The Theory and Practice of Search Marketing gives readers a framework for cultivating their own SEO capabilities and can be applied in any online business to enhance discoverability and profitability.

Search engine optimisation (SEO) is the process people use to ensure their websites are appealing to search engines. We know the concept of SEO is always changing and there is no shortage of information available on how to maximise it, but this book is a good basis for the uninitiated.

Central ideas and arguments

In this book, we learn that...

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