Speed Read - Nudge: Improving decisions about health, wealth and happiness
Richard S. Thaler and Cass R. Sunstein, Penguin Books (2008) (view on Amazon)
Introduction
Richard S. Thaler and Cass R. Sunstein, professors in economics and law at the University of Chicago respectively, have acquired a broad range of admirers - including Nobel Prize winning economist Daniel Kahneman and Steven D. Levitt, the author of Freakonomics - for their core idea, that "apparently insignificant details can have major impacts on people's behaviour".
Equally influential has been their attempt to demonstrate that this concept has substantial implications for...